Giving an up-and-coming media portal a competitive advantage.
- WEB ANALYTICS
Becoming a star player in a media landscape dominated by a handful of news outlets was definitely going to be a challenge.
Alphanews had set an ambitious goal for itself that could only be accomplished with the right digital strategy. We knew that if Alphanews wanted to build public awareness, they needed to reach new audiences and set achievable goals. What we had to do was clear: design a comprehensive digital strategy that would bring more visitors to the Alphanews website, keep them engaged and make sure they returned again and again, which is just what we did.
Connect to the right audience at the right micro-moments.
First, we segmented users based on interests. Then we deployed targeted advertising in order to reach the right people with the right message at the right time. Having built a relationship of trust with Alphanews, we continue to meet their search challenges head on, by helping the portal gain exposure and grow its audience in the sphere of national news media.
See how we have helped Alphanews?achieve their goals.
By the end of our initial campaign, we saw incredible improvement. New visitors were up by over +283% and the rate of returning users had grown by +268%, an impressive feat in Cyprus’ crowded digital media landscape. Organic queries had also climbed by a whopping +113%, while users stayed on the Alphanews website +5% longer than before. Finally, the ever-important bounce rate was reduced by about –18%.
New visitors increased by
Avg. time on site increase by
Returning visitors increased by
Bounce rate reduced by
Organic queries climbed by