Website: alphanews.live
Alphanews.live
Giving an up-and-coming media portal a competitive advantage.
AREAS OF FOCUS
- BRANDING
- WEB ANALYTICS
- SEM
- SEO
THE BEGINNING
Becoming a star player in a media landscape dominated by a handful of news outlets was definitely going to be a challenge.
Alphanews had set an ambitious goal for itself that could only be accomplished with the right digital strategy. We knew that if Alphanews wanted to build public awareness, they needed to reach new audiences and set achievable goals. What we had to do was clear: design a comprehensive digital strategy that would bring more visitors to the Alphanews website, keep them engaged and make sure they returned again and again, which is just what we did.
THE CHALLENGE
Connect to the right audience at the right micro-moments.
First, we segmented users based on interests. Then we deployed targeted advertising in order to reach the right people with the right message at the right time. Having built a relationship of trust with Alphanews, we continue to meet their search challenges head on, by helping the portal gain exposure and grow its audience in the sphere of national news media.
THE RESULTS
See how we have helped Alphanews?achieve their goals.
By the end of our initial campaign, we saw incredible improvement. New visitors were up by over +283% and the rate of returning users had grown by +268%, an impressive feat in Cyprus’ crowded digital media landscape. Organic queries had also climbed by a whopping +113%, while users stayed on the Alphanews website +5% longer than before. Finally, the ever-important bounce rate was reduced by about –18%.
New visitors increased by
+283%
Avg. time on site increase by
+5%
Returning visitors increased by
+268%
Bounce rate reduced by
-18%
Organic queries climbed by
+113%
“A great team to work with. Nest team understood our needs from the first day and helped alphanews.live reach its monthly goal set by both sides so far. We have a Continuous (day to day) collaboration which is leading our business to growth month by month. A great experience so far!”
